Presentation of the book by the author with the participation of Rosario Esposito La Rossa of Marotta e Cafiero Editori
Within EXPOMilano 2015
Pietro Parisi – Un cuoco contadino, i volti della sua terra is a prestigious and limited edition book printed on high quality paper. This is the first book by the chef Parisi, a young man who hails from the Vesuvius area, with a spontaneous and wide smile and who learned his trade at the court of the masters of international cuisine, such as Ducasse and Marchesi.
After a number of prestigious experiences in Italy, France, Switzerland and in Burj al-Arab hotel in the United Arab Emirates (one of the most luxurious of the world), in 2005 he found his way back to the Campania region to open his own restaurant, Era Ora (It was about time).
The ace up the sleeve of this young farmer chef is the great technique applied to the produce of his land. He creates a traditional, but at the same time, contemporary cuisine while using food which otherwise would end up as waste.
For Pietro, cooking is culture and not just a manual job. What really makes Pietro special is his search for seasonal products, which he personally selects from his farming friends, in the quest to support local workers and products. For this reason he was chosen to be one of the “ambassadors” of EXPO Milano 2015.
Apart from the recipes and the photographs by Vittorio Guida, Pietro Parisi includes stories recounted by his grandmother Nanninella and descriptions of the young local farmers hailing from the Campania region, faces of little known characters who are in contact with the earth on a daily basis, in contrast with the multinational companies.
Although the book is a limited edition, the price is not expensive. The aim of the young publishing enterprise Marotta&Cafiero is to promote cultural content with an accessible price and to redeem the culture of Scampia, an area of Naples often appearing in the news for unfortunate reasons.
The event is organized in collaboration with the Accademia Italiana della Cucina in the context of the activities organized by the Italian Cultural Institute with the aim of promoting EXPO Milano 2015 and with the patronage of Comunità Radiotelevisiva Italofona.